Shop This Tiffany & Co. Vending Machine In London

COURTESY TIFFANY & CO.

Tiffany & Co. just launched their vending machine shop, located in the brand's London Covent Garden store. This innovative approach to purchasing is the latest venture by the famed jewellery company

House inside the machine is a selection of Tiffany & Co. fragrances, parked alongside Tiffany Blue wooden crates that display the brand's "Everyday Object" accessories. This location also has a #MakeItTiffany personalization bar, which allows their customers to monogram their favourite pieces. If you don't happen to be near London, you can also create personalized jewellery at their Rockefeller Center in New York City. 

These efforts to tap into the millennial market have not gone unnoticed. Earlier this year, the brand painted New York subways and taxis in their signature blue, which commemorated the launch of their new collection, Paper Flowers. Tiffany has also recently unveiled their Blue Box Cafe on Fifth Avenue, which allows fans and followers to finally have breakfast at Tiffany's. 

COURTESY TIFFANY & CO.